Why Verizon's Subscriber Growth Is Slowing

Why Verizon's Subscriber Growth Is Slowing

Assessment

Interactive Video

Business

University

Hard

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The video discusses Verizon's challenges with subscriber growth due to competition from T-Mobile and AT&T, which offer cheaper plans. Despite this, Verizon focuses on network quality over pricing. Financially, Verizon exceeded earnings expectations, aided by cost reductions in its wireline division. The company is also pursuing strategic mergers and acquisitions, particularly with Yahoo, to enhance its digital advertising capabilities. Verizon aims to integrate Yahoo's programmatic advertising platform with its existing assets to gain scale in the digital market, as wireless growth slows.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Verizon's missed subscriber growth targets?

Technical issues with their services

Lack of network quality

Insufficient marketing efforts

High competition on pricing from rivals

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Verizon perform financially despite missing subscriber growth targets?

They had a significant loss

They slightly beat earnings estimates

Their earnings were exactly as expected

They had a major earnings beat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Verizon's stance on future big acquisitions for their media business?

They plan to sell off their media business

They are undecided about future acquisitions

They see no need for more big acquisitions

They plan to make several big acquisitions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Verizon interested in acquiring Yahoo?

To enter the hardware market

To expand their wireline division

To gain scale in digital advertising

To improve their network quality

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two new key initiatives for Verizon mentioned in the transcript?

Pricing strategy and marketing

Digital advertising and Internet of Things

Network expansion and customer service

Retail expansion and logistics