Facebook Revenue Jump Supports Zuckerberg's Growth Plan

Facebook Revenue Jump Supports Zuckerberg's Growth Plan

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Facebook's impressive earnings report, highlighting a 52% revenue increase and significant user growth. It examines the strategic timing of stock changes and their governance implications. The discussion compares Facebook's market share and digital advertising capabilities with Google's, suggesting Facebook's potential to become the dominant platform. The transcript also explores Facebook's diverse business strategies, including its acquisitions and untapped revenue sources from platforms like WhatsApp and Messenger.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in Facebook's revenues as mentioned in the earnings report?

72%

52%

62%

42%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What governance-related action did Zuckerberg take following the positive earnings report?

Merged with another company

Introduced a new class of stock

Announced a new product line

Launched a new advertising campaign

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Facebook's digital advertising business compare to Google's according to the transcript?

Focused only on mobile users

Equally effective

More targeted and better designed

Less targeted and less effective

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following platforms has Facebook not yet monetized according to the discussion?

Instagram

Twitter

WhatsApp

Facebook Messenger

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential benefit of Facebook's increasing user base as mentioned in the transcript?

Reduced competition

Higher stock prices

Increased potential revenues

Decreased advertising costs