The Trade Desk Focused on Asia, CEO Green Says

The video discusses the shift from traditional TV to connected TV, emphasizing the importance of data-driven advertising. It highlights the role of AI in analyzing data and reducing human bias, enabling more effective advertising. The company is expanding into Asia, focusing on partnerships with major players like Baidu and Alibaba. Despite concerns about trade wars, the global presence provides a hedge against regional issues. Privacy and data concerns are addressed, with a focus on using anonymized data to protect consumer privacy.

What is one of the main reasons users are moving away from traditional TV?

• There are fewer channels on traditional TV.

• Traditional TV is more expensive.

• They prefer watching content on demand.

• Traditional TV has better picture quality.

How does AI contribute to advertising according to the video?

• By analyzing data to find correlations.

• By eliminating the need for data.

• By creating new advertisements.

• By reducing the cost of advertisements.

How does the company ensure that ads are relevant to consumers?

• By using minimal data.

• By respecting consumer privacy and using data-driven decisions.

• By ignoring consumer preferences.

• By focusing only on traditional advertising methods.

Why is the company focusing on Asia for growth?

• Asia has a declining middle class.

• Asia's GDP growth is slower than other regions.

• The company has no existing partnerships in Asia.

• Asia is expected to have significant middle-class growth.

What is a potential threat to the company's partnerships in Asia?

• A global recession.

• Decreasing internet usage.

• A trade war.

• Lack of technological advancement.

What is the company's approach to handling privacy concerns?

• They use anonymized data to avoid privacy issues.

• They collect personal information like names and emails.

• They ignore privacy regulations.

• They sell personal data to advertisers.

What is the company's stance on the use of personal data?

• They require users to provide personal data for access.

• They actively collect and use personal data.

• They avoid using personally identifiable information.

• They sell personal data to third parties.