LVMH Invests in Moncler Through Ruffini Deal

LVMH Invests in Moncler Through Ruffini Deal

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the unexpected move of taking a stake in Montclair, highlighting the strategic advantage it provides to LVMH. It explores Montclair's past acquisitions, such as Stone Island, and speculates on its potential as a luxury powerhouse. The video also emphasizes the importance of long-term views in the luxury sector, using examples like Cartier and Van Cleef to illustrate the value of securing prize assets.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why was LVMH's stake in Montclair considered surprising?

Because it was expected they would invest in watches or skincare.

Because LVMH usually invests in technology.

Because Montclair is a competitor.

Because Montclair is not a luxury brand.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategic advantages for LVMH in taking a stake in Montclair?

It helps them reduce competition in the market.

It allows them to control Montclair's operations.

It positions them to potentially acquire Montclair in the future.

It gives them access to Montclair's customer data.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What acquisition did Montclair make a few years ago?

Stone Island

Prada

Gucci

Cartier

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common strategy among luxury groups that contributes to their success?

Reducing product quality to cut costs.

Focusing on short-term profits.

Taking long-term views and securing prize assets.

Investing heavily in technology.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which luxury brand went to Richmond, making it unavailable to others?

Louis Vuitton

Gucci

Montclair

Cartier