Facebook 'News' Will Not Sustain News Industry, Says News Media Alliance's Coffey

The video discusses Facebook's repeated attempts to collaborate with publishers through various initiatives like live video and instant articles. It highlights potential revenue streams for publishers, including direct payments and advertising opportunities. Despite these efforts, skepticism remains due to past experiences. The media views these steps as positive but insufficient for sustaining the news industry, especially in local journalism.

What has been a common feeling among publishers regarding Facebook's past initiatives?

• They have always been satisfied.

• They were indifferent to the initiatives.

• They felt they were getting fair compensation.

• They often felt shortchanged.

What are the two potential revenue streams for publishers mentioned in the video?

• Advertising revenue and subscription fees

• Direct payments and advertising revenue

• Direct payments and subscription fees

• Sponsorships and direct payments

Why might publishers view Facebook's new approach with skepticism?

• Due to a lack of interest in digital platforms

• Due to past experiences of being let down

• Because they have never worked with Facebook before

• Because they do not need Facebook's support

What is the main critique of Facebook's current efforts according to the video?

• They are not innovative enough.

• They are too expensive for publishers.

• They do not adequately support local journalism.

• They are too focused on international news.

What is the perceived impact of Facebook's efforts on the news industry?

• They are irrelevant to the industry's future.

• They are a step in the right direction but insufficient.

• They are seen as a complete solution.

• They are expected to fully sustain the industry.