Foursquare Welcomes Increased Scrutiny of Big Tech, CEO Says

Foursquare Welcomes Increased Scrutiny of Big Tech, CEO Says

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Foursquare's evolution from a check-in app to a location technology platform, emphasizing its focus on data privacy and ethical practices. It highlights the acquisition of Placed to enhance marketing analytics capabilities and outlines the company's financial strategy, aiming for profitability while maintaining growth. Foursquare's commitment to privacy and ethics is seen as a competitive advantage, and the company is optimistic about the future of location technology.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Foursquare's business today?

Virtual reality experiences

E-commerce solutions

Location technology platform

Social media and check-ins

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Foursquare view data privacy in its business operations?

As a core aspect of their operations

As an obstacle to growth

As irrelevant to their business model

As a secondary concern

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of Foursquare's acquisition of Placed?

To enter the social media market

To enhance their location-based analytics capabilities

To diversify into e-commerce

To develop virtual reality applications

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which group led the $150 million fundraising round for Foursquare?

Snap Inc.

The Rain Group

Union Square Ventures

Andreessen Horowitz

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Foursquare's approach to achieving profitability?

Focusing solely on rapid growth

Balancing growth with a path to profitability

Ignoring profitability concerns

Cutting costs at the expense of growth