Facebook Losing Its Swagger as Snapchat Lures Teens Away

Facebook Losing Its Swagger as Snapchat Lures Teens Away

Assessment

Interactive Video

Business, Religious Studies, Other, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Facebook's decline in young users, particularly those under 25, and explores the impact of algorithmic changes on user engagement. It highlights the shift of younger audiences to platforms like Snapchat and Instagram. Despite the decline, Facebook's ad revenue remains strong, with significant growth expected. The discussion also covers the age distribution of users across Facebook, Instagram, and Snapchat, emphasizing Facebook's focus on older demographics for growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What age group is experiencing a significant decline in Facebook usage?

25 to 34 year olds

35 to 44 year olds

18 to 24 year olds

12 to 17 year olds

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason for the decline in Facebook's teen user base?

Teens are not interested in social media

Teens prefer visual and temporary content

Teens are more interested in text-based interactions

Teens prefer platforms with permanent content

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Facebook's user demographic compare to Snapchat's?

Facebook has a younger user base

Facebook has a higher percentage of users over 25

Both have similar age demographics

Snapchat has a higher percentage of users over 25

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected impact of the decline in young users on Facebook's ad revenue?

Significant decrease in ad revenue

No impact on ad revenue

Complete loss of ad revenue

Slight increase in ad revenue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platform is growing in popularity among teens and young adults, according to the transcript?

Instagram

Pinterest

Twitter

LinkedIn