McDonalds CEO Don Thompson Steps Down over Declining Sales

The video discusses the leadership change at McDonald's with Steve Easterbrook taking over to address declining sales and appeal to younger customers. It highlights the shift from uniformity to variety in the fast-food industry, with competitors like Subway and Five Guys offering more choices. McDonald's faces challenges in consumer perception, health concerns, and competition. The need for a fresher approach is emphasized to maintain consumer loyalty.

Who is taking over the leadership at McDonald's to address its challenges?

• Steve Easterbrook

• Ronald McDonald

• Ray Kroc

• James Skinner

What is one of the main reasons customers are turning away from fast food?

• Limited seating

• Lack of variety

• High fat and salt content

• Slow service

Which company has recently surpassed McDonald's in the number of global outlets?

• Burger King

• Wendy's

• Subway

• KFC

What is a key feature that new competitors like Five Guys offer to attract customers?

• More locations

• Faster service

• Customizable and fresh options

• Lower prices

What does McDonald's need to do to maintain its customer base according to the video?

• Expand globally

• Adopt a fresher approach

• Increase advertising

• Lower prices