El CEO de Hearst dice que no es verdad que los medios de comunicación antiguos estén muriendo

The video discusses the state of old media, highlighting its evolution from newspapers to streaming services. Despite challenges, traditional media sectors like newspapers and cable networks have shown resilience and profitability. The key to success lies in adapting to changes, controlling costs, and finding new revenue sources.

What is the common perception of traditional media according to the CEO?

• A thriving industry

• An emerging market

• A stagnant sector

• A melting iceberg

Which media transition is mentioned as part of the historical evolution?

• Radio to newspapers

• Television to radio

• Streaming to cable television

• Television to cable television

What is a key factor in the survival of old media brands?

• Lack of competition

• Consistent branding

• Temporary growth interruptions

• Creation of new brands

Which media sector was one of the earliest to face challenges?

• Magazines

• Newspapers

• Television

• Cable networks

What strategy is emphasized for adapting to disruptions in the media industry?

• Reducing digital presence

• Expanding print media

• Cost control and finding new revenue sources

• Increasing advertising