Chief Underpants Officer Starts His Own Line

The video features an interview with Nick Graham, founder of Joe Boxer, discussing his business ventures, including a project involving the Statue of Liberty. He talks about trends in men's fashion, the shift in purchasing habits, and his plans to expand his brand, Nick Graham, into various product lines. The discussion also covers the challenges of establishing a large-scale menswear brand in the U.S.

What business is the mystery guest primarily associated with?

• Underwear

• Jewelry

• Haberdashery

• Footwear

What unique project is Nick Graham involved in for Halloween?

• Designing Halloween costumes

• Hosting a Halloween parade

• Flying bow ties around New York City

• Dressing the Statue of Liberty

What significant change has occurred in the purchasing trends of men's underwear?

• Underwear is now more expensive

• Underwear sales have decreased

• Men are now buying more of their own underwear

• More women are buying men's underwear

What new product lines is Nick Graham planning to launch?

• Casual wear and hats

• Neckwear, dress shirts, and scarves

• Swimwear and sunglasses

• Sportswear and shoes

What challenge does Nick Graham mention about building a menswear brand?

• Limited market demand

• Difficulty in reaching the scale of brands like Tommy Hilfiger

• High production costs

• Lack of skilled designers