Need Motivate Consumer Decisions

The video discusses the consumer decision-making process, emphasizing the importance of understanding consumer needs. It introduces Maslow's hierarchy of needs, starting with physiological needs and progressing to safety, social, esteem, and self-fulfillment needs. The video explains how these needs influence consumer behavior and marketing strategies, highlighting the importance of aligning products with consumer motivations.

What is the first step in the consumer decision-making process?

• Information search

• Purchase evaluation

• Need recognition

• Post-purchase behavior

According to Maslow's hierarchy, which needs must be satisfied before safety needs?

• Esteem needs

• Social needs

• Self-fulfillment needs

• Physiological needs

What type of needs involve feeling safe and secure?

• Self-fulfillment needs

• Esteem needs

• Safety needs

• Physiological needs

Which needs are associated with feeling a sense of belonging and emotional connection?

• Love and belonging needs

• Physiological needs

• Esteem needs

• Safety needs

What is the focus of self-fulfillment needs in Maslow's hierarchy?

• Achieving personal success and potential

• Building social connections

• Ensuring safety and security

• Meeting basic survival needs