Fallon Overtakes Colbert in the Late Night Battle for Viewers | THR News

Fallon Overtakes Colbert in the Late Night Battle for Viewers | THR News

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Business, Performing Arts

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The transcript discusses the recent late night ratings race between Stephen Colbert and Jimmy Fallon. NBC's 'Tonight Show' recently gained a slight viewership advantage over CBS's 'Late Show', marking the first time since January. Colbert has maintained a winning streak in total viewers, aided by DVR and VOD viewership, while Fallon continues to lead in the key 18-49 demographic. Both hosts have original episodes planned ahead of the 4th of July holiday, and the competition remains intense.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What event coincided with the start of Colbert's ratings surge?

The Oscars

The Grammy Awards

The Trump inauguration

The Super Bowl

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Colbert's show maintained its lead in total viewers?

By changing the show's format

By airing more episodes

Through live plus three day returns

Through increased advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might affect the 34,000 viewer gap between Fallon and Colbert?

Live streaming

Advertising campaigns

Time shifting

Social media engagement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key demographic where Fallon has shown dominance?

Adults aged 25 to 54

Teenagers aged 13 to 19

Adults aged 18 to 49

Children aged 5 to 12

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Fallon's average rating in the key demographic during the latest week?

0.75

0.42

0.68

0.50