Why You Should Be Wary of Rocket Internet IPO: Kedrosky

Why You Should Be Wary of Rocket Internet IPO: Kedrosky

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the IPOs of Rocket Internet and Zomando, highlighting Rocket's strategy of cloning successful US companies. The Samwer brothers, particularly Oliver, are central figures in this approach. Critics argue that this strategy is unsustainable, while Rocket aims to reinvent itself through its IPO. The discussion includes opinions on the viability of Rocket's business model and its future prospects.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between Rocket Internet and Zomando?

Zomando acquired Rocket Internet.

Rocket Internet and Zomando are competitors.

Zomando was spun out of Rocket Internet.

Zomando is a parent company of Rocket Internet.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did the Samwer brothers use to gain success with their startups?

They focused on original inventions.

They created clones of successful US companies.

They invested heavily in marketing.

They partnered with US companies.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant outcome of the Samwer brothers' clone of eBay?

It was acquired by eBay for 35 million euros.

It became more successful than eBay.

It failed to attract any buyers.

It was shut down by eBay.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major criticism of Rocket Internet's business model?

It focuses on slow and steady growth.

It relies too heavily on original ideas.

It invests too much in research and development.

It depends on fast knock-offs in new geographies.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Oliver Samwer describe Rocket Internet's talent?

Marketing

Execution

Innovation

Invention