INDIA-FASHION

The video explores the dynamic between traditional Indian fashion, particularly the sari, and the growing influence of Western clothing. Despite the dominance of Western styles on the runway, designers like Ashima Singh are highlighting the sari's timeless elegance. A survey by TECHNOPAK reveals that while urban women incorporate Western styles, they still value ethnic wear for formal occasions. The fashion industry is adapting by balancing Eastern and Western trends, with retailers focusing on everyday fashion rather than high-end designs.

What is the main focus of designer Ashima Singh's collection?

• Promoting casual wear for daily use

• Highlighting the versatility of Western clothes

• Showcasing the appeal of the iconic sari

• Introducing new denim styles

What has replaced the sari as women join the workforce?

• Jeans and T-shirts

• Traditional Indian costumes

• Designer gowns

• Western formal wear

According to the TECHNOPAK survey, how have Indian women adapted to Western fashion?

• By only wearing Western clothes for formal occasions

• By completely replacing traditional attire

• By incorporating Western styles into their existing wardrobe

• By rejecting Western fashion trends

What percentage of urban women still purchase ethnic Indian wear?

• 90%

• 75%

• 50%

• 25%

What is the current trend in the fashion industry according to the final section?

• Focusing solely on high-end fashion

• Balancing between Eastern and Western trends

• Eliminating traditional attire from collections

• Promoting only Western casual wear