Going Viral: Matthew McConaughey, Will.i.am and Salesforce

The transcript discusses the influence of celebrities on corporate decisions at Salesforce, led by CEO Marc Benioff. It highlights concerns from activist investors about potential distractions from profitability due to Benioff's reliance on celebrity advice and philanthropy. The narrative also touches on Benioff's history of seeking unconventional guidance, such as from Buddhist monks during the construction of Salesforce Tower. The discussion concludes with the impact of Dreamforce, Salesforce's major marketing event, on the company's brand recognition.

What concern do activist investors have about Marc Benioff's leadership?

• His excessive focus on philanthropy

• His focus on technological innovation

• His reliance on celebrity involvement

• His lack of marketing strategies

What unusual source of advice did Marc Benioff reportedly seek during the construction of Salesforce Tower?

• A financial analyst

• A Zen master

• A tech entrepreneur

• A marketing expert

What was the narrative surrounding the construction of Salesforce Tower?

• It was sinking

• It was too expensive

• It was built too quickly

• It was too small

What is the primary focus of the Dreamforce event?

• Technological innovation

• Corporate social responsibility

• Customer relationship management

• Financial investment

What is a concern investors have about Dreamforce?

• Its outdated content

• Its lack of media coverage

• Its limited audience

• Its high cost