Beyoncé Relaunches Ivy Park Clothing Line With Adidas

Beyoncé Relaunches Ivy Park Clothing Line With Adidas

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Interactive Video

Business, Architecture

University

Hard

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Beyonce is relaunching her athleisure line, Ivy Park, in collaboration with adidas. Originally launched in 2016 with Topshop, Beyonce became the sole owner after buying out Philip Green's share amid allegations against him. The partnership with adidas respects her ownership and aims to expand Ivy Park globally. The brand's name is inspired by her hometown park and her daughter Blue Ivy. Beyonce emphasizes creativity and social responsibility in her business approach.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the key focuses of the Ivy Park relaunch with adidas?

Creativity, growth, and social responsibility

Profit maximization and market dominance

Exclusivity and luxury

Traditional gender roles

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was Ivy Park's initial partner before Beyonce's management company took full ownership?

Reebok

Puma

Sir Philip Green

Nike

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What prompted Beyonce to acquire full ownership of Ivy Park?

A desire for creative freedom

Allegations against Sir Philip Green

A new partnership with Nike

A decline in sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the name 'Ivy Park'?

It is named after a famous fashion designer

It combines Beyonce's daughter's middle name and a park from her hometown

It is inspired by a popular song

It is a tribute to a historical figure

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Beyonce look forward to achieving with the global expansion of Ivy Park?

Focusing solely on women's fashion

Maintaining exclusivity

Pushing creative boundaries

Reducing production costs