Marketing - What is Promotion?

The video tutorial discusses promotion as a key marketing strategy, explaining its definition and purpose. It covers various promotional tools such as advertising, publicity, sales promotion, and personal selling, highlighting their roles and effectiveness in reaching consumers and managing brand image. The tutorial concludes by summarizing the importance of these tools in marketing.

What is the primary goal of promotion in marketing?

• To increase product prices

• To influence customer attitudes or behaviors

• To reduce production costs

• To expand product lines

Which promotional tool is most effective for reaching a large audience?

• Advertising

• Personal selling

• Sales promotion

• Publicity

What is the main focus of publicity as a promotional tool?

• Selling products

• Reducing advertising costs

• Managing company image

• Increasing sales volume

What is the primary aim of sales promotion?

• To manage public relations

• To improve customer service

• To encourage purchases

• To enhance brand loyalty

In which situations is personal selling still considered effective?

• Only in online sales

• In certain industries and situations

• In all industries

• Only for new product launches