Sky News winners, Jeremy Thompson, Kay Burley, Nick Pollard pose for photos and speaks to press at the BAFTA TV Award

The transcript discusses the significance of Sky News' achievement, highlighting the hard work and dedication of the team over a decade. It emphasizes the importance of high-quality coverage during dramatic events and the human touch in addressing the audience. The discussion concludes with reflections on the impact and effectiveness of their approach.

What was the main reason for Sky News' achievement according to the introduction?

• The financial investment in technology

• The influence of Nickelodeon

• The dedication and hard work of the Sky News team

• The popularity of Mr. Bond

What was crucial for Sky News during dramatic events?

• Celebrity endorsements

• Exclusive interviews

• Quick reporting

• High-quality coverage

What aspect did Sky News focus on to differentiate itself from others?

• Celebrity guest appearances

• The human touch

• Advanced technology

• Breaking news alerts

How did Sky News address the audience during difficult times?

• By avoiding sensitive topics

• By combining facts with a human touch

• By providing only facts

• By using humor

What was the audience's reaction to the events covered by Sky News?

• Confusion

• Alarm and shock

• Amusement

• Indifference