AT&T Looks to 5G, Advertising After Time Warner Deal

AT&T Looks to 5G, Advertising After Time Warner Deal

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Interactive Video

Business

University

Hard

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The video discusses the revolutionary impact of 5G technology, highlighting Verizon's fiber-centric strategy and AT&T's focus on media and advertising. AT&T is investing in ad tech to compete with giants like Google and Facebook, despite being a smaller player. The company is also focused on reducing debt by selling non-core assets. Future growth is expected in advertising, with Brian Lesser playing a key role.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the 5G upgrade differ from previous generations according to the transcript?

It is evolutionary like previous generations.

It is similar to 4G in terms of impact.

It is expected to be revolutionary.

It is not a priority for companies.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Verizon's strategy in the 5G rollout?

Focusing on media acquisitions.

Adopting a fiber-centric network strategy.

Partnering with Google.

Investing in satellite technology.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is AT&T's focus after its recent acquisitions?

Building around advertising and ad tech.

Expanding its fiber network.

Entering the gaming industry.

Developing new smartphones.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are considered the main competitors in the advertising space according to the transcript?

Netflix and Hulu

Amazon and Microsoft

Apple and Samsung

Google and Facebook

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is identified as a major growth driver for AT&T?

Fiber network expansion

Advertising

Smartphone sales

Cloud services