Robert L. Dilenschneider - Social Media

The video discusses the speaker's extensive experience and introduces social media as a key topic. It emphasizes the importance of understanding and using social media techniques learned from conventional media. The focus is on crafting a clear message and effectively communicating it through social media. Challenges in using social media are acknowledged, but solutions are provided to overcome them.

What is the primary focus when using social media according to the speaker?

• The techniques learned from conventional media

• The number of followers you have

• The frequency of posts

• The type of device used

Which aspect is NOT mentioned as part of effective communication in social media?

• Reflecting on the message

• Understanding the audience's preferences

• Choosing the right examples

• Using the right language

What is the key to using social media effectively?

• Posting frequently

• Knowing and organizing your message

• Using multiple platforms

• Engaging with influencers

What is the main challenge people face when using social media?

• Creating viral content

• Choosing the right platform

• Understanding their message

• Gaining followers

What is the expected outcome of effectively using social media?

• Increased sales

• A significant impact on public communication

• More likes and shares

• Better search engine rankings