Why Do Candidates Have To Say 'I Approve This Message' In Ads?

The video explains why political candidates must state they approve their messages, a requirement from the Bipartisan Campaign Reform Act of 2002. This law aims to reduce negative ads by making candidates accountable. However, research shows negative ads have increased. The video also highlights that online political ads are not bound by the same rules, affecting the law's original intent.

What is the primary reason candidates must state their approval of political ads?

• To differentiate from opponents

• To ensure ad quality

• To increase their popularity

• To comply with a federal law

What is one requirement for the disclaimer in political ads?

• It should be in a small font

• It must appear for at least four seconds

• It should be at the beginning of the ad

• It must be in a different language

If an ad is not approved by the candidate, who must identify themselves?

• The Federal Election Commission

• The committee or organization paying for the ad

• The media outlet

• The candidate's opponent

What was one intended effect of the 'Stand by Your Ad' provision?

• To increase ad spending

• To reduce negative advertising

• To promote social media ads

• To enhance ad creativity

How has the rise of the internet and social media affected political ad regulations?

• Online ads must follow the same rules as TV ads

• Online ads are exempt from the same rules

• Social media platforms ban political ads

• Internet ads require more disclaimers