Apple Forecast Falls Short Despite iPhone X Optimism

Apple Forecast Falls Short Despite iPhone X Optimism

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

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The transcript discusses the iPhone 10's sales performance, highlighting its popularity since launch. Despite concerns about its high price, it remains a top seller globally, including in China, the US, and Japan. The conversation shifts to Apple's strategic move from a hardware-focused model to a service-oriented one, using the iPhone as a gateway to services. The potential for future apps, possibly developed by Apple, is also explored, emphasizing the company's aim to integrate services with hardware.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Tim Cook's response to concerns about the iPhone 10's high price point?

He ignored the concerns.

He announced a price reduction.

He emphasized the phone's popularity despite the price.

He admitted it was a mistake.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the iPhone 10 perform in the Chinese market according to Tim Cook?

It was not among the top five smartphones.

It was the top-selling smartphone.

All top five smartphones were iPhones.

It struggled due to high competition.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key point made about the iPhone 10's sales despite its technological advancements?

Sales were down year over year.

It had no impact on Apple's revenue.

It was the least popular iPhone model.

Sales were unaffected by its price.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Apple's stated goal regarding future app development?

To discontinue app development.

To create the next big app themselves.

To focus solely on hardware innovation.

To rely on third-party developers.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the 'Trojan horse' concept in Apple's strategy?

It refers to a new hardware design.

It symbolizes Apple's entry into new markets.

It represents hardware leading to service revenue.

It is a new marketing campaign.