Cost Per Click

What is the primary goal of managing web presence?

• To increase offline sales

• To improve website design

• To reduce advertising costs

• To enhance online communication and outreach

How does cost per click (CPC) benefit advertisers?

• Advertisers pay only when an ad is clicked

• Advertisers pay a fixed monthly fee

• Advertisers pay only when an ad is displayed

• Advertisers pay for every impression

In which type of ads is CPC most commonly used?

• Banner ads

• Email marketing

• Search engine ads

• Social media posts

What is another name for cost per click?

• Pay per view

• Ayerclick

• Click-through rate

• Cost per impression

What ensures advertisers get the most value for their money in CPC?

• Increasing ad frequency

• Paying only for clicks

• Using multiple ad platforms

• Paying for every ad impression