MissFresh Expects 50-80% Growth for Three Years

The video discusses the strategic priorities of a company following investments from major firms like Goldman Sachs. It highlights the focus on technology and supply chain to differentiate in a competitive market. The impact of COVID-19 on consumer behavior is analyzed, noting a shift towards online shopping among older generations. The company's competitive edge lies in its supply chain capabilities, including a unique 1P model and efficient inventory turnover. Future plans prioritize the domestic market, with no immediate plans for an IPO.

What is the primary focus of the company's investment strategy?

• Marketing and advertising

• Technology and supply chain

• Human resources and training

• Real estate and infrastructure

How did the COVID-19 pandemic affect the company's customer base?

• It led to a decline in customer satisfaction.

• It increased the retention and average revenue per customer.

• It shifted the core customer demographic to a younger generation.

• It decreased the number of online shoppers.

What demographic change in customers was observed during the pandemic?

• More young adults started shopping online.

• The core customer base shifted to an older generation.

• Teenagers became the primary customers.

• There was no significant demographic change.

What is the company's unique capability in the competitive landscape?

• Low-cost product offerings

• Extensive marketing campaigns

• High employee satisfaction

• Fast inventory turnover in mini warehouses

What is the company's current focus regarding market expansion?

• International expansion

• Domestic market growth

• Franchise development

• Mergers and acquisitions