China Literature Soars in Hong Kong Debut

China Literature Soars in Hong Kong Debut

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses a company's successful IPO debut on the Hong Kong Exchange, highlighting its growth in China's online reading market. The company is compared to Amazon Kindle, with unique features like partial book purchases and user feedback. It leverages WeChat for user engagement and recommendations. Future growth areas include converting content into movies and anime, co-investing, and producing original content.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in the company's strong performance on the Hong Kong Exchange?

Partnership with Amazon

High demand in the gray market

Focus on traditional publishing

Low pricing of the IPO

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company differentiate itself from Amazon Kindle?

By focusing solely on e-books

By offering free books

By allowing users to buy individual chapters

By not collaborating with any other companies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does Tencent play in the company's strategy?

Developing hardware for e-readers

Offering a platform for user interaction

Publishing traditional books

Providing financial investment

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the company's strategies for future growth?

Investing in original content

Discontinuing partnerships with other companies

Reducing the number of available titles

Focusing on importing overseas books

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In addition to movies, what other media format is the company focusing on for content conversion?

Anime

Podcasts

Music albums

Live theater