VOICED: France tries to reinvent the Tupperware party

Tupperware has evolved significantly since the 1950s, with modern products that are stylish, colorful, and practical for today's kitchens. In France, Tupperware parties remain a key sales method, offering a chance to explore new recipes and products. The company has focused on creating a hipper image with products like microwave-safe bowls and multi-colored containers. Tupperware's commitment to exceeding food safety standards has contributed to a 30% sales increase in Europe since 2004, as more people cook at home.

How have Tupperware parties changed since the 1950s?

• They have become less popular.

• They are no longer held in France.

• They focus on testing new recipes and products.

• They are now held exclusively online.

What is a feature of the modern Tupperware mixing bowl?

• It is made of glass.

• It has a handle that stays cool.

• It is only available in one color.

• It cannot be used in a microwave.

What has been a consumer reaction to the new Tupperware products?

• They are buying less than expected.

• They are only interested in traditional designs.

• They are purchasing more than anticipated.

• They are indifferent to the new designs.

Where are Tupperware colors tested and refined?

• In a factory in Germany.

• In a laboratory in the United States.

• In a factory southwest of Paris.

• In a design studio in Italy.

What has contributed to the rise in Tupperware sales in Europe since 2004?

• A decrease in home cooking.

• A decline in product quality.

• A trend towards more home cooking.

• An increase in online shopping.