CLEAN : Nissan touts 'pioneer' status with new electric vehicle targets

The transcript discusses the pioneering efforts in launching battery electric vehicles in 2010, highlighting the importance of collaboration and competition. It emphasizes the shared mission of an alliance to improve company performance and tackle challenges like the pandemic and supply chain crisis. The alliance's strength and the role of electrification as a driving pillar are also underscored.

What was significant about the launch of the first battery electric vehicle in 2010?

• It was the first time a vehicle was launched in a crowded market.

• It was launched in collaboration with multiple companies.

• There was no existing market or customer demand at the time.

• It was the most expensive vehicle ever launched.

How does the alliance view competition?

• As irrelevant to their strategy.

• As a healthy and beneficial aspect.

• As a barrier to market entry.

• As a threat to be eliminated.

What is the shared mission of the companies in the alliance?

• To eliminate all competition.

• To focus solely on internal growth.

• To use the alliance as an asset for mutual improvement.

• To dominate the market individually.

What challenges are mentioned as headwinds for the alliance?

• Technological advancements and innovation.

• Pandemic and supply chain crisis.

• Lack of skilled workforce.

• High production costs.

What is identified as the key driver for future success?

• Expansion into new markets.

• Marketing campaigns.

• Cost reduction strategies.

• Electrification.