Zynga, King Digital Step Out of Facebooks Shadow

Zynga, King Digital Step Out of Facebooks Shadow

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the comparison between Zynga and King Digital, focusing on their user base, success, and future prospects. King Digital is highlighted for its strong mobile presence and successful games like Candy Crush, while Zynga faces challenges due to its reliance on Facebook. The gaming industry's growth and the strategies of major players like Electronic Arts and Activision are also covered. The video concludes with a discussion on Facebook's pivot and its impact on Zynga's revenue.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between Zynga and King Digital in terms of their user base?

Both companies have the same number of users.

King Digital has a more loyal user base.

Zynga has more users than King Digital.

Zynga's users are more loyal than King's.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is known for having most of its revenue from digital sources?

Zynga

Activision

Electronic Arts

King Digital

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of King's revenue comes from games other than Candy Crush?

70%

60%

51%

49%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Zynga employing to increase its revenue?

Increasing reliance on Facebook

Focusing on a single game

Partnering with brands to release more games

Reducing the number of games

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook's change in strategy affect Zynga?

It made Zynga more popular.

It reduced Zynga's revenue from Facebook.

It had no impact on Zynga.

It increased Zynga's user base.