Adidas CEO Says ‘Not Happy Where We Are’ in the U.S.

The video discusses the growth of business in the US, highlighting a 31% increase in sales. It addresses the challenges faced by Reebok, focusing on strategies to improve profitability through organizational redesign and market focus. The importance of product endorsements and the influence of athletes in the sporting goods industry are also explored, emphasizing the shift towards individual player recognition among young consumers.

What was the percentage increase in Audi's business in the US?

• 31%

• 36%

• 25%

• 40%

Where did Reebok experience double-digit growth?

• China

• Australia

• US

• Europe

What is a key focus for Reebok's turnaround plan?

• Launching new products

• Increasing top-line growth

• Expanding in the US

• Improving profitability

How are young consumers changing the sporting goods industry?

• They relate more to individual athletes than teams.

• They focus on traditional sports only.

• They prefer team endorsements over individual athletes.

• They are more interested in local athletes.

Why are key athletes important in the sporting goods industry?

• They are cheaper to endorse than teams.

• They manage the company's marketing strategies.

• They set trends and resonate with young consumers.

• They help in designing new products.