CLEAN : Troubled Alitalia seeks return to profit by 2017

The transcript discusses the investment in Alitalia, focusing on the industrial plan and its acceptance by stakeholders. It highlights the confidence in Alitalia's potential to become a leading brand in European aviation. The discussion covers Alitalia's market strategy, competitive positioning, and the challenges it faces in a competitive market. The transcript concludes with a look at future opportunities and the importance of realistic planning.

What gives confidence in the success of Alitalia's industrial plan?

• The plan's acceptance by all stakeholders

• The company's historical performance

• The involvement of international investors

• The reduction in operational costs

What is Alitalia's potential in the European aviation market according to the speaker?

• To be the sexiest brand in Europe

• To lead in technological innovations

• To become the most affordable airline

• To dominate the cargo transport sector

What is a key factor in Alitalia's competitive strategy?

• Improving service quality

• Reducing ticket prices significantly

• Expanding into new continents

• Acquiring smaller airlines

What challenge does Alitalia face in the market?

• High competition

• Lack of brand recognition

• Outdated technology

• Limited flight routes

What is a proposed solution for Alitalia to handle market competition?

• Focusing on low-cost services

• Increasing advertising budget

• Enhancing customer service

• Partnering with luxury brands