VOICED : Nigerian luxury handbags: making a mark overseas

The video discusses Asha Do bags, created by Nigerian designer Zainab. These bags are known for their unique design and practicality, allowing users to transition seamlessly from day to night and city to city. Zainab sources high-quality leather from Kano, focusing on sustainability through upcycling and local materials. Despite challenges like poor infrastructure in Lagos, Zainab's dedication has led to a successful business. The bags, priced between €150 and €800, are valued for their originality and authenticity. Asha Do has expanded globally, attracting international customers through its website.

What is a key feature of Asha do bags that makes them appealing for day-to-night use?

• They are lightweight and compact.

• They change color in different lighting.

• They have built-in charging ports.

• They are versatile and do not require changing.

Where does Zainab source the leather for her bags?

• Ibadan

• Lagos

• Kano

• Abuja

What is one of the challenges Zainab faces in running her business in Lagos?

• Daily blackouts

• High import taxes

• Lack of skilled labor

• Limited market demand

Why are customers willing to pay high prices for Asha do bags?

• They come with a lifetime warranty.

• They offer originality and authenticity.

• They are mass-produced.

• They are made from rare materials.

Which cities can customers now purchase Asha do bags in, thanks to the brand's global expansion?

• Rio de Janeiro, Toronto, Berlin

• Beijing, Moscow, Dubai

• Johannesburg, London, Miami, Paris

• Tokyo, Sydney, New York