Technology is taking over our lives

The video discusses the evolution of media consumption, highlighting the rise of media multitasking, especially among younger demographics. It examines the significant impact of smartphones on daily life and communication, noting both advantages and potential drawbacks. The video also explores the balance between media use and personal interactions, predicting continued trends in multimedia consumption and the increasing value of interactive media.

What percentage of waking hours is typically spent with media devices?

• 75%

• 30%

• 45%

• 60%

What is the term used to describe the simultaneous use of multiple media platforms?

• Media Convergence

• Media Multitasking

• Media Integration

• Media Synchronization

By what percentage did smartphone ownership increase in the UK over a year?

• 60%

• 70%

• 81%

• 50%

What is the fastest growing mobile media activity?

• Text Messaging

• Social Media

• Mobile Gaming

• Surfing the Internet

What is the future trend in media consumption according to the transcript?

• Rise of Print Media

• Decline of TV and Radio

• Return to Face-to-Face Communication

• Increase in Interactive Media