How the UFC Became a Multi-Billion Dollar Business

The transcript details the journey of Lorenzo Fertitta and his partners in acquiring and transforming the UFC from an unpopular and struggling organization into a globally recognized brand. Initially purchased for $2 million, the UFC faced numerous challenges, including bans and lack of media interest. The turning point came with the creation of 'The Ultimate Fighter' reality show, which helped popularize the sport. Today, the UFC is a prime-time sport watched by millions worldwide, showcasing the universal appeal of fighting.

Who were the key figures involved in purchasing the UFC?

• Frank Fertitta and Bob Meyrowitz

• Lorenzo Fertitta and Bob Meyrowitz

• Bob Meyrowitz and Dana White

• Lorenzo Fertitta, Frank Fertitta, and Dana White

What was one of the major challenges the UFC faced after its purchase?

• Lack of fighter contracts

• Bans by state athletic commissions

• High ticket prices

• Too many competing events

How much did the Fertitta brothers invest to improve the UFC?

• $10 million

• $20 million

• $30 million

• $40 million

What strategy did the UFC use to gain television exposure?

• Partnering with ESPN

• Sponsoring boxing events

• Creating a reality show

• Offering free tickets

What was the impact of 'The Ultimate Fighter' on the UFC?

• It had no significant impact

• It caused financial losses

• It was a turning point for the UFC

• It led to the UFC's decline