Wieser: Trump Campaign Capitalized on Social Media

The transcript discusses the role of TV in political campaigns, comparing historical strategies like Goldwater's with modern approaches such as Trump's use of social media. It highlights Trump's unique, individualistic campaign style and the challenges he faces in fundraising. The discussion also covers how media companies, particularly local ones like CBS and Fox, benefit from political advertising.

What is the main focus of Donald Trump's campaign strategy as discussed in the video?

• Door-to-door canvassing

• Radio broadcasts

• Social media engagement

• Traditional TV advertising

What financial challenge is highlighted for Donald Trump's campaign?

• Lack of social media presence

• Over-reliance on TV advertisements

• Difficulty in attracting campaign funds

• Excessive spending in non-battleground states

How does Hillary Clinton's campaign differ financially from Donald Trump's?

• She avoids TV advertising

• She relies solely on social media

• She is reducing spending in certain states

• She has less money to spend

Which media company is noted for its significant role in political advertising?

• CNN

• Fox News

• NBC

• ABC

Why might a campaign choose to advertise on Fox News nationally?

• To target a specific local audience

• To reach international viewers

• To avoid political bias

• To save costs compared to local ads