Ralph Lauren E-Commerce Powers Quarterly Sales Gain

Ralph Lauren E-Commerce Powers Quarterly Sales Gain

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Ralph Lauren's recent earnings report, highlighting a 4% increase in same-store sales, which exceeded expectations. The company has seen growth in e-commerce and a return to classic styles, particularly in North America and Europe. However, there are concerns about the Asian market, where sales did not meet expectations. The potential impact of trade issues with China is also discussed, as it could affect luxury retailers. Ralph Lauren views Asia, including China, South Korea, and Hong Kong, as key areas for future growth.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in Ralph Lauren's same-store sales, and how did it compare to expectations?

2%, meeting expectations

4%, double the expectations

4%, below expectations

6%, exceeding expectations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which new product did Ralph Lauren develop that references the Apollo missions?

Lunar-inspired handbag

Astronaut-themed scarf

Space-themed sneakers

Heatable moon jacket

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Ralph Lauren's same-store sales in Asia perform compared to expectations?

Met expectations at 4%

Far below expectations at 2%

Below expectations at 4%

Exceeded expectations at 6.2%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern for luxury retailers like Ralph Lauren regarding the US-China trade relations?

Increased tariffs on luxury goods

Decreased demand in Europe

Competition from local brands

Rising production costs in the US

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which regions are included in Ralph Lauren's growth strategy in Asia?

Malaysia and Indonesia

Thailand and Vietnam

China, South Korea, and Hong Kong

Japan and India