Depop CEO Sees Gen Z Shoppers Shaping and Transforming Fashion Industry

The video discusses the importance of targeting Gen Z, who are digital natives and value individuality. It introduces Deep Up, an ecommerce platform focused on empowering Gen Z to build businesses in fashion. The platform competes with Instagram by offering easy business setup and growth tools. With recent funding, Deep Up aims to scale and enhance its platform. The video also highlights the platform's organic growth and inclusivity, appealing to a wide range of fashion enthusiasts.

What percentage of the population does Generation Z represent?

• 15%

• 25%

• 35%

• 45%

What is the primary focus of the Depop app?

• Sharing life moments

• Building fashion businesses

• Streaming music

• Booking accommodations

Which industry does Depop aim to transform, similar to Airbnb and Spotify?

• Technology

• Music

• Hospitality

• Fashion

How does Depop differentiate itself from Instagram?

• By providing music streaming

• By offering a marketplace for fashion

• By focusing on life moments

• By enabling direct messaging

What has contributed to Depop's strong organic growth?

• Exclusive membership

• Word of mouth among Gen Z

• Paid advertising

• Partnerships with celebrities