China Slaps Down Dolce & Gabbana in Fight Over Offensive Videos

China Slaps Down Dolce & Gabbana in Fight Over Offensive Videos

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

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The transcript discusses a controversy involving Dolce & Gabbana, which faced backlash in China after posting a video perceived as offensive. The situation escalated when messages from Stefano Gabbana's Instagram account insulted Chinese people, leading to claims of a hack. The incident highlights the challenges luxury brands face in the Chinese market, emphasizing the need for cultural sensitivity and inclusive marketing strategies.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What triggered the boycott against Dolce & Gabbana in China?

A runway show in Paris

A video showing a Chinese model using chopsticks

A statement by a Chinese celebrity

A new product launch

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the alleged reason behind the offensive messages from Stefano Gabbana's account?

A marketing strategy

A hack of the account

A misunderstanding

A public statement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are luxury brands focusing more on Asian models and actresses?

To follow a global trend

To meet the demands of Chinese consumers

To appeal to Western markets

To reduce costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the reaction to LVMH's video featuring a blogger in Shanghai?

It was praised for its creativity

It was celebrated for its authenticity

It was criticized as cheap and tacky

It was ignored by the public

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for luxury brands in the Chinese market?

Cultural sensitivity and representation

Limited product variety

High production costs

Lack of online presence