Inside London's Luxury Boutique Fitness Revolution

One Rebel is transforming city fitness with high-intensity sessions like Ride, Reshape, and Rumble, paired with live music. Founder James Balfour introduces 'Ride to Rebel', a concept of spinning classes on buses to combat commute monotony. The initiative went viral, crashing the website with over 2,500 signups. Balfour explains the appeal of high-intensity workouts over regular cycling. Challenges include navigating uncharted legal territory and ensuring safety. Balfour shares lessons from his father, founder of Fitness First, and his experience climbing Everest.

What is the main goal of the 'Ride to Rebel' initiative?

• To offer free gym memberships

• To reduce traffic congestion

• To provide high-intensity workouts during commutes

• To promote cycling in the city

Why did the 'Ride to Rebel' website crash?

• Due to maintenance work

• Because of high demand and viral response

• Because of a cyber attack

• Due to a technical error

What is a key difference between high-intensity workouts and regular exercise according to James?

• High-intensity workouts are shorter

• High-intensity workouts are more expensive

• High-intensity workouts offer better results

• High-intensity workouts are less effective

What is one of the challenges faced by the 'Ride to Rebel' initiative?

• Competition from other gyms

• Ensuring safety and health standards

• High operational costs

• Lack of interest from the public

What lesson did James Balfour learn from his father?

• To prioritize personal achievements

• To focus on quality over quantity

• To quickly deliver what people want

• To avoid taking risks