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Is Apple Winning Back Customers With Larger Screens?

Is Apple Winning Back Customers With Larger Screens?

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Apple's announcement of selling 10 million iPhone 6 and 6 Plus units, marking a record for the company. It highlights the extensive Apple ecosystem, including ancillary businesses like accessories and apps. The conversation also covers the repair and trade-in market for used iPhones, which is growing significantly. The discussion shifts to consumer trends, noting a potential shift back to Apple due to the larger screens of the iPhone 6 and 6 Plus. The speakers express optimism about the future of these devices over the next 12 to 18 months.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What milestone did Apple achieve with the iPhone 6 and 6 Plus?

They sold 20 million units.

They sold 15 million units.

They sold 10 million units.

They sold 5 million units.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated value of used iPhones in the US?

$18 billion

$15 billion

$12 billion

$10 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By what percentage is the e-commerce and trade-in branch expected to grow month over month?

30-40%

70-80%

50-60%

60-70%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason customers might return to Apple from Android?

Larger screen size

Better battery life

Overall experience with iPhone 6 and 6 Plus

Improved camera quality

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the speaker describe the iPhone 6 and 6 Plus?

The fastest phone

The most affordable phone

The best phone they've ever used

The most durable phone

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