Is Apple Winning Back Customers With Larger Screens?

Is Apple Winning Back Customers With Larger Screens?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Apple's announcement of selling 10 million iPhone 6 and 6 Plus units, marking a record for the company. It highlights the extensive Apple ecosystem, including ancillary businesses like accessories and apps. The conversation also covers the repair and trade-in market for used iPhones, which is growing significantly. The discussion shifts to consumer trends, noting a potential shift back to Apple due to the larger screens of the iPhone 6 and 6 Plus. The speakers express optimism about the future of these devices over the next 12 to 18 months.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What milestone did Apple achieve with the iPhone 6 and 6 Plus?

They sold 20 million units.

They sold 15 million units.

They sold 10 million units.

They sold 5 million units.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated value of used iPhones in the US?

$18 billion

$15 billion

$12 billion

$10 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By what percentage is the e-commerce and trade-in branch expected to grow month over month?

30-40%

70-80%

50-60%

60-70%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason customers might return to Apple from Android?

Larger screen size

Better battery life

Overall experience with iPhone 6 and 6 Plus

Improved camera quality

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the speaker describe the iPhone 6 and 6 Plus?

The fastest phone

The most affordable phone

The best phone they've ever used

The most durable phone