Popchips: Healthy Snacks Lead to Healthy Sales

The video discusses the journey of becoming the CEO of Popchips, the company's marketing strategies, including a national TV campaign, and the impact of product size changes on sales. It also highlights the availability of Popchips in major retail chains.

What was the main reason behind the creation of Pop Chips?

• To offer a snack that is both tasty and healthy

• To create a new flavor of chips

• To reduce production costs

• To compete with fried snacks

Why did the company decide to launch a national TV campaign?

• To introduce a new product line

• To increase brand recognition across the US

• To reduce advertising costs

• To compete with other snack brands

What was the impact of changing the bag size from three ounces to three and a half ounces?

• It led to an increase in sales

• It caused a temporary decline in sales

• It improved customer satisfaction immediately

• It had no impact on sales

Which of the following stores is NOT mentioned as a place where Pop Chips are available?

• Kroger

• Albertsons

• Walmart

• Costco

What was the initial market response to the new bag size?

• Sales skyrocketed instantly

• There was a tough time initially

• The market responded positively immediately

• The market was indifferent