How Will LinkedIn Compete With Facebook and Twitter?

The video discusses LinkedIn's transition from an exclusive influencer program to a more open platform, allowing anyone to write and share content. It explains the role of algorithms and editors in managing content visibility and quality. The video also compares LinkedIn's professional focus with social platforms like Facebook and Twitter, highlighting LinkedIn's unique value for career-oriented users. The opening of the influencer platform has significantly increased engagement and content creation on LinkedIn.

What change did LinkedIn make to its influencer program?

• It was merged with Facebook.

• It was discontinued.

• It was opened to all users.

• It became invitation-only.

How does LinkedIn determine the visibility of non-influencer content?

• Through a combination of algorithms and editors.

• Based on the number of likes only.

• Through user surveys.

• By the number of shares only.

What is LinkedIn's primary focus compared to Facebook?

• Gaming and entertainment.

• Photo sharing and messaging.

• Professional networking and career development.

• Social networking for friends.

What was the effect of opening the influencer platform on LinkedIn's engagement?

• Engagement was not measured.

• Engagement remained the same.

• Engagement decreased significantly.

• Engagement increased significantly.

What was highlighted as a successful LinkedIn article in the transcript?

• A celebrity interview.

• A new product launch.

• A bartender at the Ritz Carlton Hotel.

• A tech startup's journey.