Why Have Sainsbury Sales Slowed?

Why Have Sainsbury Sales Slowed?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the challenges faced by Tesco and Sainsbury's due to market conditions and competition from discounters like ALDI and Lidl. It highlights the strategies these supermarkets are employing, such as Sainsbury's reintroduction of Netto, to combat these challenges. The video also compares the market positions of Tesco and Sainsbury's, noting the impact of store size and consumer preferences on their performance.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges faced by Tesco and Sainsbury's according to the transcript?

High inflation rates

Rising non-food sales

Increasing store numbers

Low food price inflation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factor is contributing to the success of ALDI and Lidl in the UK market?

Their large store sizes

Their competitive pricing and quality

Their high advertising budget

Their focus on luxury products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are traditional supermarkets responding to the threat from discount retailers?

By increasing their advertising

By lowering their product quality

By introducing budget brands

By expanding their store sizes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of Sainsbury's introducing Netto stores?

To increase store sizes in the south

To directly compete with ALDI and Lidl

To focus on fresh food in weaker areas

To offer more non-food items

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which supermarket is considered to have more appropriately sized stores for current market conditions?

Lidl

ALDI

Sainsbury's

Tesco