Jaguar's New XE Model Takes on BMW 3-Series

The CEO of Jaguar discusses the new Jaguar XE, highlighting its innovative technology and British design. The car is positioned in a different market segment to maintain brand profitability. The CEO also addresses the potential for SUV-like models, emphasizing a focus on road-oriented vehicles. The discussion concludes with a strategy for the Russian market, expressing hope for a rebound and long-term commitment.

What is unique about the Jaguar XE's design and technology?

• It is a sports car with a focus on speed.

• It is a budget-friendly car with basic features.

• It combines innovative technology with a traditional British design.

• It is an electric vehicle with no luxury features.

How does Jaguar ensure it maintains profitability with the XE model?

• By reducing production costs significantly.

• By offering something special in each segment.

• By focusing solely on luxury cars.

• By eliminating all technological advancements.

What is Jaguar's stance on developing SUVs?

• Jaguar plans to develop authentic off-road SUVs.

• Jaguar will not develop SUVs; this is Land Rover's domain.

• Jaguar will focus on electric SUVs only.

• Jaguar will develop SUVs with no off-road capabilities.

What might Jaguar introduce that is SUV-like?

• A vehicle with off-road capabilities.

• A vehicle with a body shape similar to an SUV but road-focused.

• A vehicle that is purely electric and off-road capable.

• A vehicle that is a hybrid between a sedan and an SUV.

What is Jaguar's long-term strategy for the Russian market?

• To shift production to Russia.

• To remain committed despite current challenges.

• To exit the market due to declining sales.

• To focus only on luxury segments.