NBA Flying High After Extending Disney, Time Warner Deal

The transcript discusses the extension of NBA media partnerships with Time Warner and ESPN for nine more years, highlighting the financial and strategic significance of the deal. Commissioner Adam Silver announced the agreements, emphasizing the value of live sports content in a DVR world. The deal ensures continued NBA coverage by ABC, ESPN, TNT, and NBA TV, benefiting fans and media companies. Turner and ESPN view the deal as crucial for securing premium sports programming and aligning with their long-term strategies.

How long has the NBA extended its partnerships with Time Warner and ESPN?

• Seven years

• Nine years

• Eleven years

• Five years

What is the total length of the NBA's relationship with Turner after the new agreement?

• 61 years

• 51 years

• 41 years

• 31 years

Why are Disney and Time Warner interested in securing live sports content?

• To capitalize on the popularity of live sports across devices

• To enhance their news coverage

• To increase their movie library

• To expand their music streaming services

What does the new deal signify for Turner?

• Securing premium sports programming for the next decade

• A shift towards more reality TV shows

• A significant increase in advertising

• A decrease in sports programming

What is ESPN's strategy regarding live sports rights?

• To reduce investment in live sports

• To invest in a portfolio of live rights

• To focus solely on digital content

• To prioritize non-sports programming