What Do We Need to Know About Disney?

What Do We Need to Know About Disney?

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Disney's strategic success under Bob Eiger's leadership, highlighting key acquisitions and the company's strong performance across various sectors. It covers the CEO transition, potential successors, and the importance of digital transformation. The success of franchises like Frozen and Marvel is emphasized, along with the challenges in the European market. Disney's global strategy and the need to adapt to changing media consumption are also discussed.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic acquisitions did Disney make under Bob Iger's leadership?

Pixar and Lucasfilms

Sony and MGM

DreamWorks and Universal

Paramount and Warner Bros

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Bob Iger decide to extend his tenure as CEO of Disney?

He wanted to explore new markets

He was having fun and leading a successful company

He was pressured by the board

He wanted to change the company's direction

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key focus for Disney's strategic initiatives in the digital age?

Acquiring more film studios

Building new resorts

Investing in digital platforms

Expanding theme parks

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered Disney's 'secret sauce' in the film industry?

Creating sustainable long franchises

Producing low-budget films

Focusing on adult audiences

Avoiding sequels

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Disney continue to invest in Euro Disney despite its challenges?

To maintain a global brand presence

To compete with local theme parks

To increase ticket prices

To focus solely on European markets