Facebook to Target Users in Location-Based Advertising

The video discusses Facebook's strategy to increase revenue by using member data for targeted ads, which will only appear for users who have allowed location access. It also covers the UK mobile service provider E's plan to launch a TV service as part of a package deal for web customers, making it the latest company to offer a Quad play package. Lastly, it highlights Yum Brands' reduced profit forecast due to challenges in the US market and a food safety scare in China affecting its KFC and Pizza Hut chains.

What is Facebook's new strategy to increase its revenue?

• Reducing the number of ads

• Launching a new social media platform

• Offering premium subscriptions

• Using member data for targeted ads

Which UK mobile service is planning to offer a TV service as part of a package deal?

• E

• O2

• Three

• Vodafone

What is the minimum spending required for E's full web customers to get the TV service for free?

• £1500.00

• £1000.00

• £500.00

• £2725.70

What is the term used for a package that includes TV, internet, phone, and mobile services?

• Double play

• Quad play

• Triple play

• Single play

What challenges is Yum Brands facing in China?

• Lack of customer interest

• High operational costs

• Food safety scare

• Increased competition