Creating a $35,000 Custom-Scented Perfume

Creating a $35,000 Custom-Scented Perfume

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video explores Kilian Hennessy's journey in creating a luxury perfume brand, emphasizing quality and exclusivity. It covers the brand's expansion, business model, and the intricate process of custom perfume creation. Kilian shares insights from his family's history in cognac production and the importance of maintaining quality for brand longevity.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the unique selling point of Kilian Hennessy's perfume brand?

Discounted prices for bulk purchases

Wide distribution and accessibility

Custom scents and exclusivity

Mass production and affordability

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Kilian Hennessy prefer limited distribution for his perfumes?

To ensure high-quality representation in stores

To reduce production costs

To increase brand visibility

To compete with larger brands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the starting price for Kilian Hennessy's perfumes?

$50

$100

$1000

$500

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What customization options are available for Kilian Hennessy's bespoke perfumes?

All of the above

Packaging design

Scent ingredients

Bottle color and finish

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advice did Kilian Hennessy's grandfather give for maintaining brand longevity?

Maintain consistent quality and embrace adventure

Expand into new markets quickly

Reduce production costs

Focus on marketing and advertising