Is Native Advertising the New Normal?

The video discusses PureWow, a digital media company focusing on women's lifestyle content, and its approach to native advertising. PureWow produces content across various categories and reaches millions of women through multiple platforms. The company is compared to Thrillist, highlighting differences in target demographics. Native advertising is explained as a strategy that blends ads with site content, requiring proper labeling to avoid deception. The video addresses concerns about native advertising's transparency and emphasizes its effectiveness when executed correctly.

What type of content does PureWow specialize in?

• Sports and fitness content

• Children's educational content

• Men's lifestyle content

• Women's lifestyle content

How does PureWow's business model compare to Thrillist?

• They target the same demographic

• They have a completely different business model

• They target younger men like Thrillist

• They have a similar business model but target different demographics

What is a key characteristic of native advertising?

• It is only used in print media

• It uses pop-up ads to attract attention

• It is always clearly marked as an advertisement

• It should look and feel like the rest of the site

Why is proper labeling important in native advertising?

• To make it more visually appealing

• To increase the number of clicks

• To ensure it blends in with the site

• To avoid misleading the audience

How did PureWow start using native advertising?

• To replace traditional print ads

• By following industry trends

• Through a suggestion from their editors

• Due to a lack of other advertising options