The French Jeweler Frosting Beyonce in Diamonds

The video introduces the Silk diamond collection by Valerie Messika, who grew up surrounded by diamonds due to her father's business. Valerie's unique access to rare stones has allowed her to control the entire diamond transformation process. Her products range from €600 to several million and are available in 50 countries. Despite being a small brand, Valerie's diamonds have gained attention from celebrities like Beyoncé. She hopes this will boost her new Parisian store and lead to further expansion.

What unique experience did Valerie Messika have growing up that influenced her career in diamonds?

• Playing with dolls and trains

• Traveling to South Africa

• Attending diamond exhibitions

• Playing with diamonds brought home by her father

What is a key aspect of the Messika brand's diamond transformation process?

• Use of middlemen for efficiency

• Control over the entire process from rough to polished diamond

• Outsourcing the cutting process

• Focusing only on yellow diamonds

What is the price range of Messika's final products?

• €100 to €500

• €600 to several millions

• €1000 to €10,000

• €5000 to €50,000

In which countries are Messika's products primarily distributed?

• Only in France

• Exclusively in Europe

• Across Asia and Africa

• In 50 countries, mainly in department stores in the US and UK

Which celebrity's endorsement is Valerie Messika hoping will boost her brand's presence?

• Beyoncé

• Juliette Binoche

• Taylor Swift

• Rihanna