Is Google Still a Major Growth Company?

Is Google Still a Major Growth Company?

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the shift from desktop to mobile search, highlighting Google's efforts to monetize mobile platforms. It examines Google's financial strategies, including investments in R&D and moonshot projects. The video also compares mobile advertising effectiveness across Google, Facebook, and Twitter, and concludes with a discussion on Google's competition with Amazon in the search market.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons for the shift from desktop to mobile in terms of user behavior?

Desktop computers are becoming obsolete.

Mobile devices offer more first-stop options.

Mobile devices have larger screens.

Mobile devices are more expensive.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Google addressed the gap in monetizing mobile compared to desktop?

By reducing R&D spending

By increasing desktop advertising

By narrowing the gap in mobile monetization

By focusing solely on desktop

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key focus of Google's investment strategy?

Reducing employee count

Investing in short-term projects

Focusing on 5 to 10 year moonshots

Cutting down on R&D spending

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of mobile advertising, what challenge have advertisers faced?

Difficulty in monetizing mobile traffic

Excessive competition from desktop ads

Lack of mobile users

High cost of mobile ads

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Eric Schmidt, who is Google's biggest rival in search?

Twitter

Microsoft

Amazon

Facebook